Go Beyond the Bottle
Founder’s Friends
Founder’s Friends is Lionheart’s insider circle for the people who want more than a standard purchase.
This is your chance to get closer to the story, the whiskey, and the experience behind the brand — with access to exclusive perks, special releases, and some of our most memorable opportunities along the way.
And unlike a club membership or bottle subscription, Founder’s Friends is a one-time purchase. No recurring charges. No monthly commitment. Just a chance to claim your place in the Lionheart story.
Why Founder’s Friends?
Because some whiskey is meant to be enjoyed.
Some is meant to be collected.
And some is meant to be part of your story.
Founder’s Friends was created for the people who want in a little deeper…the gift-givers, the collectors, the hosts, the loyal regulars, and the ones who love being part of something while it’s still being built.
Depending on the package you choose, perks may include:
- Reserved bottles and case quantities
- Private tasting experiences
- Glassware and branded extras
- Special access and recognition
- Exclusive opportunities not typically offered to the public
- The ability to order select off-menu items and experiences
That last one is where things get especially fun.
A Better Gift. A Better Experience. A Better Story.
Founder’s Friends makes a great gift for:
- whiskey lovers who already have the basics
- couples who enjoy Hermann weekend experiences
- clients, colleagues, or partners who appreciate elevated hospitality
- loyal Lionheart fans ready for something more exclusive
- hosts who want something memorable to share
This isn’t just merchandise.
It isn’t just a tour.
And it isn’t just a bottle.
It’s a way to be remembered.
Choose Your Level of Involvement
Whether you want a meaningful gift, a memorable experience, or a bigger place at the table, there’s a Founder’s Friends package built for it.
Some packages are ideal for those who want to enjoy reserved bottles and branded goods. Others are designed for people who want to host, celebrate, share, or go all in on a more exclusive Lionheart experience.
At the highest levels, Founder’s Friends becomes something even more special: a chance to help shape a custom whiskey experience in a way most people never get to.
Not a Subscription.
A Stake in the Story.
Most clubs ask you to keep paying to keep belonging.
Founder’s Friends is different.
This is a one-time fee that gives you access to a package built around real value, memorable whiskey experiences, and the kind of insider connection that feels personal.
It’s not “join another club.”
More “claim your place.”
Ready to Join Founder’s Friends?
There are no monthly dues to remember. No subscription fatigue. Just a one-time opportunity to choose the level that fits you best.
Explore the packages and claim your place in the Lionheart story.
Frequently Asked Questions
Is Founder’s Friends a subscription?
No. Founder’s Friends is a one-time purchase, not a recurring membership.
What kinds of perks are included?
Perks vary by package, but may include bottles, case quantities, tours, branded goods, exclusive access, and select off-menu opportunities.
Is this a good gift?
Yes! especially for whiskey lovers, collectors, entertainers, and people who appreciate elevated local experiences.
Are these available year-round?
Availability may vary by package and inventory, so securing your package sooner is the best move.
Why is it called Founder’s Friends?
The program was originally created for the people who wanted to support Lionheart before we ever opened. We wanted to give them a better way to enjoy memorable experiences and exclusive access along the way. Now, it continues to be a method for VIPs and loyal fans to get a deeper connection with us.
How do I receive my package?
Details vary by package. Some items need to be picked up at Lionheart Whiskey Co. with others may be shipped. Some are tied to future experiences, bottle releases, or event invitations.
What does lifetime access mean?
For packages that include lifetime benefits, those perks apply for the life of the program as offered by Lionheart Whiskey Co. and may be subject to reasonable scheduling, availability, and policy updates over time.
Can businesses or groups purchase a package?
Maybe. Some packages may be a good fit for businesses, hosts, or groups looking for a distinctive experience or gifting opportunity. If you’re interested in a group rate or perks for an organization, contact us directly to chat: 573-860-0300.
Starting at $20k
The Distiller
From barrel selection to private launch party, create your own Lionheart release—complete with custom branding, 200+ bottles, and lifetime access to our most exclusive offerings.
$8,500
The High Roller
Select your own half-barrel, celebrate with a private release party, and secure lifetime insider access—with your name permanently recognized in our showroom.
$6,000
Life of the Party
Recognition, rye, private hospitality, and lifetime access for those who don’t just attend the party, they elevate it.
$3,000
Mark Your Spot
Your name will be engraved upon one of 12 stools in our tasting room for all to see your grand contribution to the story and to officially “mark your spot” as one of our most cherished friends! You will also receive a voucher for a full case (6 bottles) of our barrel proof Single barrel Rye Whiskey, inclusion in our “Single Barrel Selection Experience”, a lifetime pass to our private “Small Batch of Friends” parties with a cocktail on us at each event! And Lastly, lifetime product release exclusivity, meaning that, no matter how small the release, you will always have an opportunity to buy a bottle before it is released and gone forever.
$1,500
Whiskey Lover
Your name will be embolden upon a stave on the wall of our showroom for all to see your grand contribution to the vision! You will also receive a voucher for a full case (6 bottles) of our barrel proof Single barrel Rye Whiskey, two pairs of exclusive LH Founder’s Friends tasting glasses, two logo’d sipping glasses, 6 passes to our tasting tour and a lifetime pass to our private “Small Batch of Friends” parties!
$750
Enthusiast
Your name will be embolden upon a stave on the wall of our showroom for all to see your grand contribution to the vision! You will also receive a bottle each of our barrel proof Single barrel Rye Whiskey and our Small Batch Rye Whiskey, two pair of exclusive LH Founder’s Friends tasting glasses and 4 passes to our tasting tour.
Join
The Facebook Group
Inside, you’ll get early updates, behind-the-scenes glimpses, off-menu opportunities, event announcements, and first word on upcoming releases. Request access, connect with fellow supporters, and stay close to the story as it unfolds.